Advertising and event management group Accord VDK will manage four tournaments following a deal signed with Indian Football Association, football’s governing body in West Bengal. Worth ₹14 crore, the deal ensures that four tournaments will be handled by the new commercial partners of IFAWB.
The tournaments that will be promoted by Accord Sports include the IFA Shield and Calcutta Football League Premier Division. The other tournaments that will be promoted are Trades Cup (first division qualifying), Women’s League and Nursery League.
